Invented in 1990s by Sony and Philips, the DVD is a relatively old technology by industry standards. In fact, a new optical storage disc called the Blu-Ray is said to be superior in many ways. Still, the DVD is the unquestioned market leader with over twenty billion pounds in worldwide sales in 2009.
Although the numbers sound impressive, sales have actually been on a downward trend for over a year now. Last year’s figures where off by more than ten percent and industry insiders are predicting further declines.
Now, it would be easy enough to blame the recession, the only problem is that the numbers at the box office actually increased over the same period, which tells us that something else is going on. The simple fact is that since most homes in the Western World (about 80%) now own a DVD player, growth has predictably slowed. For this reason and many more, it is possible to find discount dvd online.
Buying DVDs online is quick and easy and shoppers can often save up to sixty percent off retail prices. Of course, it may take a bit of research before you located a reliable, affordable supplier that doesn’t charge too much for shipping.
A good rule of thumb is to find an online discount mall where you can save up to half off on DVDs and that offers combined shipping on multiple movies. That way you can lower your average cost and save even more.

